Marketing Department:

Advertising Coordinator

Position Summary:

If you are familiar with new advertising concepts and practices and you are able to apply them in a creative manner. If you are motivated and you like challenges. If you would like to work on exciting international and multicultural projects. We have an opening for you!
SRVR, LLC is looking for an experienced Advertising Coordinator to join our team in Schaumburg, IL. As member of the Marketing Department you will participate to the development and the implementation of adapted communication strategies aimed at international customers’ acquisition/retention and brand recognition. Reporting to the Marketing Manager, you will be responsible for working with external agency partners and internal resources to facilitate the planning and implementation of on-line/off-line advertising campaigns.

As part of our team, your key responsibilities are:

• In collaboration with the product manager you will create documents outlining product/service benefits and sales goal
• Based on product/service strategy, targeted market and sales goals you will perform media research and propose adapted communication channels (online/offline)
• You will be responsible for implementing and coordinating all aspects of assigned offline/online campaigns and projects including: develop and support project schedules, including the communication of project status to internal team and the coordination of campaign tasks across departments
• Perform in-house production of advertising and promotional materials
• Recommend and review the design/ad copies of promotional materials and special events
• Work closely with the Business Analyst to track and maintain campaign budgets and report results post campaign
• Create and distribute weekly overview of current and upcoming advertising campaigns
• Maintain an annual advertising plan which includes: advertising deadlines, insertion orders, and costs, media contacts, ad specifications, and copies of ads published.

The ideal candidate’s background:

• Bachelor’s degree in journalism, communications, or related field is required
• Experience in a marketing or advertising role is highly desired
• Strong Research Skills
• Extensive successful writing, editing and presentation experience
• Experience with Google Analytics, Facebook advertising, Google ads
• Ability to analyze and evaluate public relations media and methods, and to judge public reaction
• Ability to establish and maintain effective working relationships with public and private officials, professional associates, the general public and various media representatives
• Demonstrated experience in coordinating comprehensive strategic communications projects
• Innovative thinker, with a track record for translating strategic thinking into action plans and output
• Ability to effectively manage responsibilities within budgetary limitations
• Excellent and persuasive communicator
• Proficiency in Microsoft Office, Excel, Word, and Power Point

Work Location:

• 1821 Walden Office Square Schaumburg, IL 60173

We offer a competitive pay and benefits package that includes heath, dental, life, and vision insurance, 401K, Paid time off, holiday pay and bonuses.

Send your resume, cover letter and supporting documentation to jobs@srvrco.com

Marketing Department:

Search Engine Marketing Specialist – SEO/PPC

SRVR is looking for an experienced and results-oriented Search Engine Marketing Specialist to take our PPC and SEO efforts to the next level.

The Search Engine Marketing (SEM) Specialist will create, implement and manage online campaigns from keyword research through to conversion optimization. The SEM Specialist will manage Pay Per Click (PPC) accounts and bids, interface directly with internal customers at all levels to assist in writing web content for the company websites and ad copy for PPC campaigns. Through industry best practices, optimize existing PPC campaigns, drive our Search Engine Optimization (SEO) strategy to stimulate traffic, and evaluate the results in various analytics programs to understand our online market position and what we need to do to improve and expand our global reach.

Key Responsibilities:

• Pay-Per-Click
• Implement, measure and optimize SEM, contextual advertising and paid search campaigns
• Create & manage an organized list of keywords relevant to each of our products and industry targets across our entire organization using industry standard keyword tools
• Monitor and analyze campaigns to meet revenue goals
• Hands-on Bid Optimization
• Ad Copy-Writing and Testing
• Research and recommend new technologies and methods to advance the company's online business strategies
• Search Engine Optimization
• Develop, execute and maintain SEO programs for the company’s websites.
• Competitive & Market Analysis
• Keyword Research
• On-Page optimization
• Links acquisition
• Technical analysis
• Landing Page Optimization
• Collaborate with the Sales and Marketing Teams to drive unified consumer experience
• A/B testing of page designs to maximize conversions
• Analyze the results of SEO/SEM related activities and campaigns and make recommendations for optimization of advertising spend, campaign tactics and website content enhancements.
• Management of specific budgets for online marketing activities to ensure optimal deployment of resources and accurate and timely reporting of incurred costs for financial reporting.

Qualifications:

• 2 to 4 years of search marketing experience is required. Related experience in telecommunication services, marketing and product development is desired.
• Bachelor’s degree, preferably in Business, Marketing, Advertising or Computer Science
• Fluency in search marketing tools and platforms such as; SEO Moz, SEM Rush, Google Analytics, Omniture/Adobe Site Catalyst and standard Microsoft Office Applications.
• Strong grasp of HTML, CSS, Java and other web platforms and how the deployment of quality code can impact search performance.
• Strong understanding of SEM, SEO, Analytics and overall Digital Marketing best practices including methods and metrics for analysis. Understanding of search engine properties, behaviors, and opportunities as it relates to organic and paid search results on the major search engines.
• Knowledge of Mobile Ad Display and In App Advertising techniques
• Adwords and PPC expertise including development of creative ad content, A/B testing and peak conversion techniques
• Strong analytical and problem solving abilities.
• Outstanding verbal and written communication.
• Strong organizational skills, time management and attention to detail.
• Ability to manage and prioritize multiple projects and tasks simultaneously.

Work Location:

• 1821 Walden Office Square Schaumburg, IL 60173

Send your resume, cover letter and supporting documentation to jobs@srvrco.com